BluRay

Every few years a new technology dramatically changes the way we experience home entertainment. With the popularity of High Definition Televisions (HDTVs), Blu-ray players and discs are delivering another wave of innovation. BluRays have up to seven times the resolution of DVD. Simply put, everything looks sharper—details such as skin and hair, patterns on clothing and even faces of people in the background can appear razor sharp. Also, Blu-ray discs provide far more accurate color which creates richer; more lifelike pictures that feel almost three-dimensional (even without 3D technology).

DVDs were designed with standard-definition TVs in mind. While they look great on standard-def sets, they're not able to take advantage of the benefits of high-definition TVs. As televisions have become more advanced, DVD's limitations have become more apparent.

Blu-ray, on the other hand, is a high-definition disc format designed to maximize the viewing experience available from today's HDTVs. Blu-ray discs and players offer several advantages over the regular DVD format, including improved picture and sound quality

Blu-ray players let you select the resolution that best matches your TV. When you pair a Blu-ray player with a 1080p display, you'll enjoy the most detailed picture possible. But you'll still get an impressive HD picture with a 720p or 1080i set. If you're looking for true high-definition, you'll need a Blu-ray Disc player. This high-definition format delivers detailed HD images as well as improved surround sound.

Blu-ray has taken the home surround sound capabilities first heard and felt from DVD to another level. Its high capacity format allows for more depth of sound and better support for additional speakers. Some of the new surround sound formats supported on Blu-ray, such as Dolby TrueHD and DTS-HD Master Audio, are basically identical to the original sound sent to theaters. So the only limitation on the sound quality is your home theater system or TV. And with home theater systems now available in every size and price range, it’s easier than ever to upgrade your equipment and get a more theatrical experience at home.

If you own or are shopping for an HDTV, consider that a new Blu-ray player will let you experience the best picture and sound quality available, the best special features and the convenience of internet-based streaming video.